Marketing

Lead Generation & Qualification

How a digital marketing agency tripled qualified leads and cut cost per lead by 55%

The Challenge

A B2B marketing agency was spending heavily on paid ads but struggling with low-quality leads. Their static contact forms had poor conversion rates, and their sales team wasted time on unqualified prospects.

  • •Lead form conversion rate under 2%
  • •60% of leads were unqualified or spam
  • •Sales team spending hours on discovery calls with bad fits
  • •High cost per qualified lead ($180)
  • •No lead scoring or intelligent routing

The Solution

They replaced static forms with conversational flows that engaged visitors, qualified leads in real-time, and routed hot prospects directly to sales. The interactive experience felt helpful rather than pushy.

1

Created multi-step conversational forms with smart branching

2

Built qualification logic based on budget, timeline, and needs

3

Integrated with HubSpot CRM for automatic lead scoring

4

Set up intelligent routing to sales reps based on territory and expertise

5

Added nurture flows for leads not yet ready to buy

Key Features Used

Conditional branching logic
CRM integration (HubSpot, Salesforce)
Lead scoring and routing
Multi-step form optimization
Email capture and validation
Calendar scheduling integration

The Results

3x

Lead Volume

More qualified leads

8.5%

Conversion Rate

Form completion rate

-55%

Cost Per Lead

CPL reduction

+85%

Lead Quality

Qualified rate

-30%

Sales Cycle

Faster close time

+220%

Revenue

Pipeline growth

“DialogFlow turned our website into our best sales rep. The conversational approach feels natural, qualifies leads automatically, and books meetings while visitors are hot. Our sales team now only talks to qualified, interested prospects.”

James Martinez

VP of Sales, GrowthLabs Marketing

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